상세 보기
- 제목
- Brands can change your mind: The effects of incongruence between perceived product quality and brand value on product evaluation
- 저자
- Sung, Young Shin
- 발행일
- 2010-09-06
- 학회명
- A boat trip through economic change
- 개최국가
- 독일
- 학회 개최일
- 2010-09-05 ~ 2010-09-08