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Investigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis Type
Investigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis Type
- 제목
- Investigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis Type
- 제목 (타언어)
- Investigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis Type
- 저자
- CHOI, Sejung Marina
- 발행일
- 2014-03-30
- 학회명
- Annual Conference of the American Academy of Advertising
- 개최국가
- 미국
- 학회 개최일
- 2014-03-27 ~ 2014-03-30