The Effects of Payment Framing and Goal Proximity on Decision Journey

The Effects of Payment Framing and Goal Proximity on Decision Journey
제목
The Effects of Payment Framing and Goal Proximity on Decision Journey
제목 (타언어)
The Effects of Payment Framing and Goal Proximity on Decision Journey
저자
Janghyuk Lee
발행일
2020-10-31
학회명
ICAMA-KAS 2020 International Conference of Asian Marketing Associations
개최지
비대면
개최국가
대한민국
학회 개최일
2020-10-31 ~ 2020-10-31