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Consumer Perceptions of Crowdsourced New Products: Moderating Role of Product Type and Brand Reputation
Consumer Perceptions of Crowdsourced New Products: Moderating Role of Product Type and Brand Reputation
- 제목
- Consumer Perceptions of Crowdsourced New Products: Moderating Role of Product Type and Brand Reputation
- 제목 (타언어)
- Consumer Perceptions of Crowdsourced New Products: Moderating Role of Product Type and Brand Reputation
- 저자
- Ryu, Gangseog
- 발행일
- 2025-07-26
- 학회명
- 85th Annual Meeting of the Academy of Management
- 개최국가
- 덴마크
- 학회 개최일
- 2025-07-25 ~ 2025-07-29