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Redefining Personalization in the Phygital Era: Towards a New Logic of Consumer-Brand Relationship in Service Ecosystems
Redefining Personalization in the Phygital Era: Towards a New Logic of Consumer-Brand Relationship in Service Ecosystems
- 제목
- Redefining Personalization in the Phygital Era: Towards a New Logic of Consumer-Brand Relationship in Service Ecosystems
- 제목 (타언어)
- Redefining Personalization in the Phygital Era: Towards a New Logic of Consumer-Brand Relationship in Service Ecosystems
- 저자
- Yoo, Weon Sang
- 발행일
- 2026-02-27
- 학회명
- American Phygital Association Summit 2026
- 개최지
- 프랑스 파리
- 개최국가
- 미국
- 학회 개최일
- 2026-02-26 ~ 2026-02-27