ScholarWorks@고려대학교

상세 보기

When Word-of-Mouth Meets a Reward: Advertising or WOM

제목
When Word-of-Mouth Meets a Reward: Advertising or WOM
저자
Ryu, Gangseog
학회명
한국마케팅학회 2002 춘계학술대회
개최지
한국마케팅학회 2002 춘계학술대회 발표논문집
학회 개최일
2002-03-09 ~ 2002-03-09

ScholarWorks@고려대학교

02841 서울특별시 성북구 안암로 145 Tel. 02-3290-2963

COPYRIGHT © 고려대학교 All Rights Reserved.

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.

You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.