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I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships
I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships
- 제목
- I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships
- 제목 (타언어)
- I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships
- 저자
- Yongjun Sung
- 발행일
- 2015-06-20
- 학회명
- Association for Consumer Research Asia-Pacific Conference 2015
- 개최국가
- 홍콩
- 학회 개최일
- 2015-06-19 ~ 2015-06-21