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Impact of brand experience on customer assets in virtual community environment; value co-creation perspective
Impact of brand experience on customer assets in virtual community environment; value co-creation perspective
- 제목
- Impact of brand experience on customer assets in virtual community environment; value co-creation perspective
- 제목 (타언어)
- Impact of brand experience on customer assets in virtual community environment; value co-creation perspective
- 저자
- Tony C. Garrett
- 발행일
- 2018-07-27
- 학회명
- 2018 Global Marketing Conference
- 개최국가
- 일본
- 학회 개최일
- 2018-07-26 ~ 2018-07-29