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The effect of AR (augmented reality) on purchase intention of beauty products: the mediating roles of vividness, interactivity, and control
The effect of AR (augmented reality) on purchase intention of beauty products: the mediating roles of vividness, interactivity, and control
- 제목
- The effect of AR (augmented reality) on purchase intention of beauty products: the mediating roles of vividness, interactivity, and control
- 제목 (타언어)
- The effect of AR (augmented reality) on purchase intention of beauty products: the mediating roles of vividness, interactivity, and control
- 저자
- Lee, Jong-Ho
- 발행일
- 2019-07-12
- 학회명
- 2019 Global Fashion Management Conference
- 개최국가
- 프랑스
- 학회 개최일
- 2019-07-11 ~ 2019-07-14