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On the strategic use of quality scores in keyword auctions: Full extraction of advertisers' surplus
- 제목
- On the strategic use of quality scores in keyword auctions: Full extraction of advertisers' surplus
- 저자
- YOON, Kiho
- 발행일
- 2009-08-04
- 학회명
- 2009 FESAMES meeting
- 개최국가
- 일본
- 학회 개최일
- 2009-08-03 ~ 2009-08-05