상세 보기
The Asymmetrical Impact of Self-Regulatory Focus on Preference for Compromise Options: Underlying Mechanism and Generalization
- 제목
- The Asymmetrical Impact of Self-Regulatory Focus on Preference for Compromise Options: Underlying Mechanism and Generalization
- 저자
- Ryu, Gangseog
- 학회명
- 2012 Global Marketing Conference
- 개최국가
- 대한민국
- 학회 개최일
- 2012-07-19 ~ 2012-07-22