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The effects of CEOs' self-disclosure on consumer-brand relationships
The effects of CEOs' self-disclosure on consumer-brand relationships
- 제목
- The effects of CEOs' self-disclosure on consumer-brand relationships
- 제목 (타언어)
- The effects of CEOs' self-disclosure on consumer-brand relationships
- 저자
- Yongjun Sung
- 발행일
- 2017-03-26
- 학회명
- 2017 American Academy of Advertising
- 개최국가
- 미국
- 학회 개최일
- 2017-03-23 ~ 2017-03-26