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A study on the Purchase Decisions of Convergence Products-A Focus on the Consumer Perception of Functionalities
- 제목
- A study on the Purchase Decisions of Convergence Products-A Focus on the Consumer Perception of Functionalities
- 저자
- Lee, Jong-Ho
- 발행일
- 2010-06-18
- 학회명
- 2010 INFORMS Marketing Science Conference
- 개최국가
- 독일
- 학회 개최일
- 2010-06-17 ~ 2010-06-19