Paradoxical Effects of NPD Partnership with Competitor on Firm Performance

Paradoxical Effects of NPD Partnership with Competitor on Firm Performance
제목
Paradoxical Effects of NPD Partnership with Competitor on Firm Performance
제목 (타언어)
Paradoxical Effects of NPD Partnership with Competitor on Firm Performance
저자
Tony C. Garrett
발행일
2019-06-22
학회명
41st Annual ISMS Marketing Science Conference
개최국가
이탈리아
학회 개최일
2019-06-20 ~ 2019-06-22