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- 제목
- The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM
- 제목 (타언어)
- The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM
- 저자
- CHAIY, SEOIL
- 학회명
- 2009 AMA Summer Marketing Educators' conference
- 개최국가
- 미국
- 학회 개최일
- 2009-08-07 ~ 2009-08-10