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The impact of different type of product innovation and customer participation on consumers' brand evaluation
The impact of different type of product innovation and customer participation on consumers' brand evaluation
- 제목
- The impact of different type of product innovation and customer participation on consumers' brand evaluation
- 제목 (타언어)
- The impact of different type of product innovation and customer participation on consumers' brand evaluation
- 저자
- Lee, Jong-Ho
- 발행일
- 2019-11-16
- 학회명
- 2019 Korean Scholars of Marketing Science International Conference
- 개최지
- 고려대학교 경영대학 현대자동차관
- 개최국가
- 대한민국
- 학회 개최일
- 2019-11-16 ~ 2019-11-16