Multiple-Constraint Choice Models with Corner and Interior Solutions

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43
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44

초록

Achoice model based on direct utility maximization subject to an arbitrary number of constraints is developed and applied to conjoint data. The model can accommodate both corner and interior solutions, and it provides insights into the proportion of respondents bound by each constraint. Application to volumetric choice data reveals that the majority of respondents make choices consistent with price and quantity restrictions. Estimates based on a single monetary-constraint choice model are shown to lead to biased estimates of the monetary value of attribute levels.

키워드

multiple constraintschoice modelcorner and interior solutionsquantity restrictionDEMANDCONSUMERTIMEECONOMETRICSDISCRETENESSSALESSETS
제목
Multiple-Constraint Choice Models with Corner and Interior Solutions
저자
Satomura, TakuyaKim, JaehwanAllenby, Greg M.
DOI
10.1287/mksc.1110.0636
발행일
2011-05
유형
Article
저널명
Marketing Science
30
3
페이지
481 ~ 490