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Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
- 제목
- Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
- 제목 (타언어)
- Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
- 저자
- CHOI, Sejung Marina
- 발행일
- 2014-03-29
- 학회명
- Annual Conference of the American Academy of Advertising
- 개최국가
- 미국
- 학회 개최일
- 2014-03-27 ~ 2014-03-30