Coopetition and NPD performance: Does firm size and competition intensity have an effect?

Coopetition and NPD performance: Does firm size and competition intensity have an effect?
제목
Coopetition and NPD performance: Does firm size and competition intensity have an effect?
제목 (타언어)
Coopetition and NPD performance: Does firm size and competition intensity have an effect?
저자
Lee, Jong-Ho
발행일
2015-11-14
학회명
2015 Korean Scholars of Marketing Science International Conference
개최국가
대한민국
학회 개최일
2015-11-14 ~ 2015-11-15