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Consolidating the Properties of Market-based Capability from the Perspective of Viewing Marketing Activities as Organizationally Embedded Process: Conceptualization and Scale Development.
Consolidating the Properties of Market-based Capability from the Perspective of Viewing Marketing Activities as Organizationally Embedded Process: Conceptualization and Scale Development.
- CHAIY, SEOIL
- 제목
- Consolidating the Properties of Market-based Capability from the Perspective of Viewing Marketing Activities as Organizationally Embedded Process: Conceptualization and Scale Development.
- 제목 (타언어)
- Consolidating the Properties of Market-based Capability from the Perspective of Viewing Marketing Activities as Organizationally Embedded Process: Conceptualization and Scale Development.
- 저자
- CHAIY, SEOIL
- 발행일
- 2011-08-07
- 학회명
- 2011 AMA Summer Marketing Educators' conference
- 개최국가
- 미국
- 학회 개최일
- 2011-08-05 ~ 2011-08-07