When E-commerce meets Live video – Research on influencing factors of users’ perception on Taobao Live streaming

When E-commerce meets Live video – Research on influencing factors of users’ perception on Taobao Live streaming
제목
When E-commerce meets Live video – Research on influencing factors of users’ perception on Taobao Live streaming
제목 (타언어)
When E-commerce meets Live video – Research on influencing factors of users’ perception on Taobao Live streaming
저자
CHOI, Sejung Marina
발행일
2019-05-17
학회명
2019 한국광고홍보학회 봄철 정기학술대회
개최지
여수엠블호텔
개최국가
대한민국
학회 개최일
2019-05-17 ~ 2019-05-18