Assimilation and Contrast Effects of Priming on Product Choices for Oneself Versus for Other Person

  • Park Jongwon
제목
Assimilation and Contrast Effects of Priming on Product Choices for Oneself Versus for Other Person
저자
Park Jongwon
학회명
2006 Society for Consumer Psychology Annual Conference
개최지
Miami, Florida, USA
학회 개최일
2006-02-09 ~ 2006-02-13