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The interplay of emotion and regulatory focus on consumer evaluation of charity advertising
The interplay of emotion and regulatory focus on consumer evaluation of charity advertising
- 제목
- The interplay of emotion and regulatory focus on consumer evaluation of charity advertising
- 제목 (타언어)
- The interplay of emotion and regulatory focus on consumer evaluation of charity advertising
- 저자
- Yongjun Sung
- 발행일
- 2011-01-14
- 학회명
- 광고학술세미나
- 개최지
- 부산
- 개최국가
- 대한민국
- 학회 개최일
- 2014-11-14 ~ 2014-11-15