BLOG USER SATISFACTION: GENDER DIFFERENCES IN PREFERENCES AND PERCEPTION OF VISUAL DESIGN

초록

The World Wide Web is now used by all generations and classes. In addition to fulfilling the Internet's broad purposes in society, interface designers increasingly recognize the importance of visual aesthetics and end-user preferences in improving user satisfaction. We investigated gender differences in blog user satisfaction. Participants were 268 undergraduate students. The results revealed no statistical difference according to gender in how information quality and navigation quality influenced the satisfaction of male and female participants. However, we found a gender-based difference in response according to visual stimulus: the more positive the attitude toward visual stimuli, the stronger the response to other components. Based on these findings, implications for blog design and satisfaction are discussed.

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