상세 보기
Consumer’s Prference For (Dis)Similar Alternatives: The Moderating Role Of Product Familiarity
- 제목
- Consumer’s Prference For (Dis)Similar Alternatives: The Moderating Role Of Product Familiarity
- 저자
- Song-Oh Yoon
- 학회명
- Association for Consumer Research AP Conference
- 학회 개최일
- 2009-01-02 ~ 2009-01-04