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A Strategy Matrix for the Product-Service System
- Lee, Hyung Seok;
- Kim, Jinmin;
- Park, Jinsoo;
- Park, Kwangtae;
- Kim, Kwang-Jae;
- 외 1명
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1초록
This study aims to design the strategy matrix for the product-service system (PSS) which integrates products and services. This study reviews major studies of the PSS; discusses the necessity for the PSS classification; proposes a new classification; and suggests a strategy matrix for the PSS. The results have practical implications for firms pursuing competitive advantage and sustainable growth.
키워드
Product-service system; PSS strategy; PSS classification; PSS matrix; QUALITY
- 제목
- A Strategy Matrix for the Product-Service System
- 저자
- Lee, Hyung Seok; Kim, Jinmin; Park, Jinsoo; Park, Kwangtae; Kim, Kwang-Jae; Hong, Yoo-Suk
- 발행일
- 2012-08
- 유형
- Article
- 저널명
- Information
- 권
- 15
- 호
- 8
- 페이지
- 3391 ~ 3400