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When is the CEO Effective as a Spokesperson in a Product Harm Crisis?
When is the CEO Effective as a Spokesperson in a Product Harm Crisis?
- 제목
- When is the CEO Effective as a Spokesperson in a Product Harm Crisis?
- 제목 (타언어)
- When is the CEO Effective as a Spokesperson in a Product Harm Crisis?
- 저자
- Tony C. Garrett
- 발행일
- 2014-06-14
- 학회명
- 2014 INFORMS Marketing Science Conference
- 개최국가
- 미국
- 학회 개최일
- 2014-06-11 ~ 2014-06-14