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From Sales to Innovation: A Case Analysis of Customer-Centric MNE Subsidiary Evolution
From Sales to Innovation: A Case Analysis of Customer-Centric MNE Subsidiary Evolution
- 제목
- From Sales to Innovation: A Case Analysis of Customer-Centric MNE Subsidiary Evolution
- 제목 (타언어)
- From Sales to Innovation: A Case Analysis of Customer-Centric MNE Subsidiary Evolution
- 저자
- Martin Hemmert
- 발행일
- 2015-08-11
- 학회명
- 2015 Annual Metting of AOM
- 개최지
- Vancouver, Canada
- 개최국가
- 캐나다
- 학회 개최일
- 2015-08-07 ~ 2015-08-11