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Assessing the impact of country of origin perception on purchase: a case of K-pop
Assessing the impact of country of origin perception on purchase: a case of K-pop
- 제목
- Assessing the impact of country of origin perception on purchase: a case of K-pop
- 제목 (타언어)
- Assessing the impact of country of origin perception on purchase: a case of K-pop
- 저자
- Janghyuk Lee
- 발행일
- 2016-09-27
- 학회명
- The 4th World congress for Hallyu
- 개최지
- Oxford
- 개최국가
- 영국
- 학회 개최일
- 2016-09-27 ~ 2016-09-28