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Effects of Brand Relationship Quality on Brand Extension Judgments: An Empirical Examination of Mediating Processes

  • Park Jongwon
제목
Effects of Brand Relationship Quality on Brand Extension Judgments: An Empirical Examination of Mediating Processes
저자
Park Jongwon
학회명
2003 Society for Consumer Psychology Conference
개최국가
미국
학회 개최일
2003-02-20 ~ 2003-02-22

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