Effects of personalized e-mail messages on privacy risk: moderating roles of control and intimacy

Effects of personalized e-mail messages on privacy risk: moderating roles of control and intimacy
제목
Effects of personalized e-mail messages on privacy risk: moderating roles of control and intimacy
제목 (타언어)
Effects of personalized e-mail messages on privacy risk: moderating roles of control and intimacy
저자
Lee, Jong-Ho
발행일
2015-03-14
학회명
2015 한국마케팅학회 춘계학술대회
개최국가
대한민국
학회 개최일
2015-03-14 ~ 2015-03-15