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Metaphors in Advertising: Cognitive Flexibility Matching Perspective

  • Park Jongwon
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Metaphors in Advertising: Cognitive Flexibility Matching Perspective
저자
Park Jongwon
발행일
2010-10-09
학회명
2010 Association for Consumer Research Annual Conference
개최국가
미국
학회 개최일
2010-10-07 ~ 2010-10-10

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