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When is customer participation most effective in the NPD process: An examination of the joint moderating effects of innovation radicalness and lead userness by NPD stage
When is customer participation most effective in the NPD process: An examination of the joint moderating effects of innovation radicalness and lead userness by NPD stage
- 제목
- When is customer participation most effective in the NPD process: An examination of the joint moderating effects of innovation radicalness and lead userness by NPD stage
- 제목 (타언어)
- When is customer participation most effective in the NPD process: An examination of the joint moderating effects of innovation radicalness and lead userness by NPD stage
- 저자
- Tony C. Garrett
- 발행일
- 2021-06-07
- 학회명
- 2021 Innovation & Product Development Management Conference
- 개최지
- 온라인
- 개최국가
- 이탈리아
- 학회 개최일
- 2021-06-06 ~ 2021-06-08