How consumers' purchasing plan affect their behavior through induced negative emotion in out-of-stock(OOS) situation?

  • Sung, Young Shin
제목
How consumers' purchasing plan affect their behavior through induced negative emotion in out-of-stock(OOS) situation?
저자
Sung, Young Shin
학회명
International Symposium on Brain and Society
개최국가
대한민국
학회 개최일
2008-07-31 ~ 2008-07-31