Quantifying the Performance of TV Home Shopping Program: An Integrated Data Fitting Method for Discrete and Intermittent Sales Data

Quantifying the Performance of TV Home Shopping Program: An Integrated Data Fitting Method for Discrete and Intermittent Sales Data
제목
Quantifying the Performance of TV Home Shopping Program: An Integrated Data Fitting Method for Discrete and Intermittent Sales Data
제목 (타언어)
Quantifying the Performance of TV Home Shopping Program: An Integrated Data Fitting Method for Discrete and Intermittent Sales Data
저자
Hojung Shin
발행일
2019-11-24
학회명
Decision Sciences Institute Annual Meeting 2019
개최지
New Orleans
개최국가
미국
학회 개최일
2019-11-23 ~ 2019-11-25