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Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- 제목
- Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- 제목 (타언어)
- Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- 저자
- Yoo, Weon Sang
- 발행일
- 2018-04-21
- 학회명
- 2018 The 4th International Conference of Asian Marketing Associations
- 개최지
- Bangkok, Thailand
- 개최국가
- 대한민국
- 학회 개최일
- 2018-04-20 ~ 2018-04-22