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Paradoxical Effects of NPD Partnership with Competitor on Firm Performances
Paradoxical Effects of NPD Partnership with Competitor on Firm Performances
- 제목
- Paradoxical Effects of NPD Partnership with Competitor on Firm Performances
- 제목 (타언어)
- Paradoxical Effects of NPD Partnership with Competitor on Firm Performances
- 저자
- Lee, Jong-Ho
- 발행일
- 2019-06-22
- 학회명
- 41st Annual ISMS Marketing Science Conference
- 개최국가
- 이탈리아
- 학회 개최일
- 2019-06-20 ~ 2019-06-22