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제조기업의 서비스화가 기업 가치에 미치는 영향에 관한 연구:장기적 영향을 중심으로
A Long-Term Effect of Servitization on Firm Value
- 고우리;
- 임호순;
- 신호정
초록
We investigate the long-term effect of servitization strategy on firm value. Manufacturing companies recognize servitization as their competitive strategies. While most of existing literature have focused on developing theory, presenting framework, or cases, only a few papers examine effects of servitization strategy empirically. We aims to empirically test the long-term relationship between servitization strategy and firm value. Service ratio and Tobin's q are used to measure the degree of servitization and firm performance, respectively. Data set covers 130 manufacturing companies for 12 years from 1998 to 2009.
키워드
Servitization; Firm Value; Service Paradox; Service Science
- 제목
- 제조기업의 서비스화가 기업 가치에 미치는 영향에 관한 연구:장기적 영향을 중심으로
- 제목 (타언어)
- A Long-Term Effect of Servitization on Firm Value
- 저자
- 고우리; 임호순; 신호정
- 발행일
- 2012
- 저널명
- 한국IT서비스학회지
- 권
- 11
- 호
- 2
- 페이지
- 307 ~ 317