상세 보기
Does mIM experience affect in-app O2O service loyalty? An empirical study of O2O services built in the mIM platform of KakaoTalk
Does mIM experience affect in-app O2O service loyalty? An empirical study of O2O services built in the mIM platform of KakaoTalk
- 제목
- Does mIM experience affect in-app O2O service loyalty? An empirical study of O2O services built in the mIM platform of KakaoTalk
- 제목 (타언어)
- Does mIM experience affect in-app O2O service loyalty? An empirical study of O2O services built in the mIM platform of KakaoTalk
- 저자
- Seongcheol Kim
- 발행일
- 2016-10-28
- 학회명
- IMMAA (International Media Management Academic Association)’s Annual Conference
- 개최국가
- 대한민국
- 학회 개최일
- 2016-10-27 ~ 2016-10-29