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Competitive or Collaborative? The Impact of Intrabrand Clustering on Online and Offline Brand Performance
Competitive or Collaborative? The Impact of Intrabrand Clustering on Online and Offline Brand Performance
- 제목
- Competitive or Collaborative? The Impact of Intrabrand Clustering on Online and Offline Brand Performance
- 제목 (타언어)
- Competitive or Collaborative? The Impact of Intrabrand Clustering on Online and Offline Brand Performance
- 저자
- Lee, Dongwon
- 발행일
- 2024-11-15
- 학회명
- 2024 KMIS International Conference
- 개최국가
- 대한민국
- 학회 개최일
- 2024-11-14 ~ 2024-11-15