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Strategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation
Strategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation
- 제목
- Strategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation
- 제목 (타언어)
- Strategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation
- 저자
- Martin Hemmert
- 발행일
- 2015-10-30
- 학회명
- EAMSA 2015
- 개최국가
- 영국
- 학회 개최일
- 2015-10-28 ~ 2015-10-31