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A Study on the Purchase Decisions of Convergence Products: A Focus on the Consumer Perception of Functionalities
- 제목
- A Study on the Purchase Decisions of Convergence Products: A Focus on the Consumer Perception of Functionalities
- 저자
- Lee, Jong-Ho
- 발행일
- 2010-09-10
- 학회명
- 2010 Global Marketing Conference at Tokyo
- 개최지
- Tokyo
- 개최국가
- 일본
- 학회 개최일
- 2010-09-09 ~ 2010-09-11