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Effects of a Scarcity Message on Product Judgments: Role of Cognitive Load and Mediating Processes

  • Park Jongwon
제목
Effects of a Scarcity Message on Product Judgments: Role of Cognitive Load and Mediating Processes
저자
Park Jongwon
학회명
2008 Association for Consumer Research Annual Conference
개최국가
미국
학회 개최일
2008-10-23 ~ 2008-10-26

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