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Consumer Choices between a Low-End Model of a High-Status Brand and a High-End Model of a Low-Status Brand: The Role of Temporal Distance and Priming
Consumer Choices between a Low-End Model of a High-Status Brand and a High-End Model of a Low-Status Brand: The Role of Temporal Distance and Priming
- Park Jongwon
- 제목
- Consumer Choices between a Low-End Model of a High-Status Brand and a High-End Model of a Low-Status Brand: The Role of Temporal Distance and Priming
- 제목 (타언어)
- Consumer Choices between a Low-End Model of a High-Status Brand and a High-End Model of a Low-Status Brand: The Role of Temporal Distance and Priming
- 저자
- Park Jongwon
- 발행일
- 2012-02-17
- 학회명
- 2012 Society for Consumer Psychology Annual Conference
- 개최지
- Las Vegas, USA
- 개최국가
- 미국
- 학회 개최일
- 2012-02-16 ~ 2012-02-18