상세 보기
The impact of brand standardization on export performance: the moderating role of international experience
The impact of brand standardization on export performance: the moderating role of international experience
- 제목
- The impact of brand standardization on export performance: the moderating role of international experience
- 제목 (타언어)
- The impact of brand standardization on export performance: the moderating role of international experience
- 저자
- JEONG, Insik
- 발행일
- 2014-10-31
- 학회명
- EAMSA 2014 Conference
- 개최국가
- 태국
- 학회 개최일
- 2014-10-29 ~ 2014-11-01