The differences between product and process innovation: Research propositions for marketing strategy

  • CHAIY, SEOIL
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The differences between product and process innovation: Research propositions for marketing strategy
저자
CHAIY, SEOIL
학회명
2008년 한국마케팅학회 춘계학술대회
학회 개최일
2008-03-08 ~ 2008-03-08