AI Advertising and the Innovation Trade-Off: Evidence from SMEs on an E-Commerce Platform

AI Advertising and the Innovation Trade-Off: Evidence from SMEs on an E-Commerce Platform
제목
AI Advertising and the Innovation Trade-Off: Evidence from SMEs on an E-Commerce Platform
제목 (타언어)
AI Advertising and the Innovation Trade-Off: Evidence from SMEs on an E-Commerce Platform
저자
Lee, Gunwoong
발행일
2025-11-01
학회명
2025 한국경영정보학회 추계학술대회
개최국가
대한민국
학회 개최일
2025-10-31 ~ 2025-11-01