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Are Contextual Advertisements Effective? the Moderating Role of Complexity in Banner Advertising
- 제목
- Are Contextual Advertisements Effective? the Moderating Role of Complexity in Banner Advertising
- 저자
- Lee, Jong-Ho
- 발행일
- 2012-07-21
- 학회명
- 2012 Global Marketing Conference at Seoul
- 개최국가
- 대한민국
- 학회 개최일
- 2012-07-19 ~ 2012-07-22