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Cross National Drivers of Consumer Reactions to High-tech Priducts: the UK and Korean 3G Mobile phone Markets
- 제목
- Cross National Drivers of Consumer Reactions to High-tech Priducts: the UK and Korean 3G Mobile phone Markets
- 저자
- Tony C. Garrett
- 발행일
- 2008-12-03
- 학회명
- 2008 Australia & NZ Marketing Academy Conference
- 개최국가
- 오스트레일리아
- 학회 개최일
- 2008-11-29 ~ 2008-12-03