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Factors Influencing Perceived Credibility of Online Word-of-Mouth: Information Objectivity, Product type, and Culture
- 제목
- Factors Influencing Perceived Credibility of Online Word-of-Mouth: Information Objectivity, Product type, and Culture
- 저자
- Cheol Park
- 학회명
- 2007 Australian and New Zealand Marketing Academy Conference
- 개최지
- Dunedin, New Zealand
- 학회 개최일
- 2007-12-03 ~ 2007-12-05